9 Ways On How You Can Have A High Rank In Google

Many industries and companies want their websites to be top on Google, and when these happen, it is considered to be an achievement. It is not easy to appear the first such result as every competitor vies to be at the top in the industry. What is the best way to improve your ranking on Google? People have different approaches to handling the same problem; some of the procedure work while others do not since Google’s algorithm changes from time to time. In the article below, our focus is on a step to step guide to have a high rank in Google. It includes:

Maintain your URL

Since Google’s algorithm changes with time and unannounced, maintaining your websites URL is essential for website ranking. Changing the website’s URL can affect the performance of the site. Moreover, Google does not use the domain age as a significant factor while ranking. Changing the URL breaks all the existing links to your website due to poor redirects. It also implies that Google will have to re-index your site and you may lose your search engine ranking on Google. To avoid such incidents, you have to maintain your URL for future purposes strictly.

Analyze your current search ranking

Understanding where you are standing in the search engine ranking is essential to improve your ranking whether it’s for an old or new site. There are various keyword rank checker platforms online which will help you see how your keywords perform in different locations. Since it is a free tool, you have to select between your national and zip-code for better results in the free tools.

Check your site’s health and speed

Page ranking in Google’s’ ranking algorithm is to improve user experience; thus speed is a significant ranking factor. If your site is very slow, the chances of being ranked high become minimal thus affecting your ability to sell and convert new clients. Faster load-times in your site pages are accessible and beneficial for the users. It implies that with high speeds both the users and Google can browse through your web content quickly. There exist various tools that you can use to check for the sites speed such as GTmetrix, and Google page-speed tools.

After concentrating much on site speed and search engine rank, you need to check the health of your website before you begin optimizing. It will help you understand why there is an abrupt decrease in organic traffic after months of consistency. You have to check for general site problems like DNS, Web server, mail server, and blacklist.

All of these can be checked through the online free tool like MxToolBox or domain Health report tool. More so, you can check if a significant algorithm update penalizes your account. You have to ensure that the health of your site is in good condition by checking the website penalty indicator to be on a safer side.

Monitor your organic traffic conversions

You must be able to track conversions and sign-ups on your website. For instance, if you are using SEO, then your site set up is with Google analytics, and if you have not set it up, then you have to set it up as it will be of great use. Moreover, if your website is ranking high on Google, then it gives you more traffic to start converting. If the conversions are not taking place, then you can improve inbound marketing in your site.

Ensure your site is mobile friendly

Most people use mobile for searches more than on the desktops. Although some of Google’s algorithm is unclear, if your web content cannot be assessed easily by a mobile user then your site may not rank high. You may check on Google’s mobile-friendly test whether your website is mobile friendly or not. If it is not, ensure you use an (RWD) responsive web design to enable, it functions properly for mobile devices.

Check your current penalties

Since you now understand how to analyze your SEO and monitor your conversions, you have to examine your site if there you have any penalties on your site. It is essential as what is the benefit of building and promoting links to the unhealthy site? For instance, link building has changed due to Google’s search algorithm patterns that has ensured link schemes no longer works. Also, analyzing your inbound links is essential and can be done with various tools such as SEO profiler, WebMeUp and so on. According to Adam White from SEOJet.net, until Google trusts your website as a legitimate brand, you won’t have success getting top rankings in their search engines. Getting high ranks, you must avoid any penalty on your site.

Improve your Keyword Search

Keyword research is one of the essential strategies for an inbound marketing strategy. You must understand how the audience is using to find your website. You can check it through Google keyword planner as it will help you know the type of information they are seeking. Such content will act as a guide as you will know how to write contents and headlines that rank high in Google. You should also understand the type of material your website is providing to avoid confusion between commercial and informational keywords.
Use On-page SEO

Since you understand the type of keywords to use for your content, you have to make on-page SEO changes. You have to optimize your title tag to ensure it is descriptive, catered, and unique to the targeted keyword. Also, use the scheme markup whose purpose is to tell Google the meaning of your content. You can also create search engine site map that describes the content of your site and so on.

Improve the site’s architecture

These means you have to organize your information and pages in a simple logical way. It implies if one has to access data from your site, they do not have to go more than three clicks deeper to your website to find what they were looking. Moreover, a buyer cannot struggle to search for a product because they want it so badly; everything has to be smooth for the buyer a step to step procedure. Also, if your site has a simple architecture, Google will be able to browse your pages faster thus increasing your chances of ranking high.

From the above descriptions, one step leads to the perfection of the other. That means they are dependent on each other for a higher ranking. Following the right procedure without ignorance can rank your website at the top, nobody can predict Google’s algorithm.

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