The art of creating or sourcing quality and compelling content on Instagram

Content is king. Compelling Instagram posts promote your business. With relevant and catchy content, you can promote your brand and engage your audience. Simultaneously, you can provide them resources that they can share in their circle. Since it doesn’t suffice to post a video or picture, you need to segregate your brand with create and unique content.

One of the most creative post ideas is to ask a question to your followers. It creates scopes to propel your audience to share their perspective on your posts. You call them user insights, which propel in producing better content next time.

More often than not, your followers may even help you with new, rollicking product/service ideas if they get great questions.

• For instance, if you run a home décor business, you can ask the challenges you face in bedecking your patio or dining room.
• Your followers’ answers can help you generate new content in the form of posts and brand-new products.
• Tutorial videos are exemplary. Thorough digital marketing helps users with engaging, enriching content.
• Hence, tutorials and guide videos are a rage on social media. This concept is virtually prevalent all over Instagram. It includes food, lifestyle, décor, medicine, fitness and everything else.

Creating your campaign

It is imperative to set a target. Your Instagram campaign must have an objective. If your aim is to draw people to your online store, you need to strategize your campaign likewise. The best way is to run hashtags or contests.

After setting your target audience, you need to tailor a budget for running a contest. It will include legal costs, prizes, and overall management. It’s also important to create a custom landing page for reaching your target base more effectively.

Your content needs to be spot on to support the style and branding of your campaign. There are firms that help you find more followers and analyze them. You can also buy real Instagram likes from them. These are apps that help new people with similar preferences find you and get in look with your network.

Most high-yielding content

Posts that feature Influencers get more attention. Their performance is way better than the rest. People are fond of seeing celebrities endorsing your product.

• If an Influencer shares your content, it can drive traffic like no other. When you produce Influencer-centric content, there’s bound to be more engagement.
• Community engagement is most endearing and welcoming to the people seeing it. Images displaying it can benefit your brand. It’s more effective for small, local brands.
• Community involvement increases your customers’ loyalty to your brand. You need to illustrate your noble work and community service to bolster your brand.
• UGC or user-generated content has no match. Your followers will be tuned to your business or channel if you can convince your customer with posts for them. Specifically, posts focusing on UGC drive the highest customer engagement on Instagram. UGC can take numerous forms.
• One of the best ways to create and curate is to go behind-the-scenes. It provides that exclusive and special feel and your audience feels like they are close to you and know you.
• This type of content helps you in envisaging your brand’s image an aura. You can tell the story of your brand in this way, drawing more traffic to your site.
• Most importantly, it creates a human feel or vibe for your business, propelling users to get that coveted authentic and real connection.
• Timely content has no parallel. Hashtags fuel the reach of your content.
• On June 21st for example, people will just search for #worldmusicday to discover their favorite icons. They no longer need to dwell in feeds to find something interesting.

The surest ways

Content is your Instagram account’s nerve line. If you don’t have the resources or bandwidth to take your own pictures or if your brand isn’t selling a tangible product, like cosmetic products or fashion accessories, you can still create an interesting feed.

• Use templates to create your IG content. You don’t need to hire a designer to build an image. You don’t need even to be a Photoshop master. There are tons of stupendous websites that provide pre-designed and attractive templates, which you can edit and tailor to your needs. It needs little to no effort.
• By clicking into a template, you can tweak the copy and choose a different style and font color. After finalizing the template, you can download it and upload the piece to your account. Don’t forget to complement it with a winsome caption.
• The stock images need to be of high-quality. Notwithstanding the flak they are facing in recent times, stock images can help you build a dynamic feed. Blend it with templates.
• Find your niche brands and report their IG content. If you don’t have the time to create your individual stuff or innovate new things, you can take them from similar accounts. It’s fully legal and viable to report content from similar brands.

You can also use handles that are relevant to your customer-base or/and your social media strategy. Just don’t forget to give credits and seek permission. You can find quality content by following hashtags.

Consistency and composure

If it’s an uphill task to decide on your regular Instagram posts, create persisting content themes and recurring series that you can count on. Inspirational quotes and messages from legends can be a good idea.

• Once your audience recognizes the themes, you can share your content intermittently and bolster your connection with your followers.
• Sharing seasonal posts is one of the best ways to engage your audience. For example, Christmas is knocking on the door. Adorn your account in festive and holiday mood. Your posts need to show that spirit.
• Contributing to local, state, or national events or causes and showcasing that on your account is a great idea.
• Check what’s in the media headlines. There could be something about your industry or something that’s on everyone’s lips.

You can use the latest topics and events as fodder for your content. The easiest but the most skipped one is providing answers to frequently asked questions or FAQs.

Author’s Bio

Walter Moore is a writer and notable management and digital marketing expert at blastup. He is an experienced digital marketer who has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance

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