The Importance of SEO and How They Improve the Number of Your Clients

Search Engine Optimization or SEO is what puts you right in front of the customer while they’re searching for a product or service like yours. There are thousands of pages offering products or services, but it’s really only the first page of a search that counts for businesses. Most users will not even go past the first 5 listings of the first page, let alone go to the second page which is known to be the best place to hide a dead body. This makes it very difficult for smaller businesses to compete. Luckily, with proper SEO they can still be in the competition. In the good old days, it wasn’t that difficult to attract potential clients and increase sales on your website. Companies would just add a lot of search words and, sure enough, they would witness an increase. Then search engines decided to get shrewder and expected more than relevant keywords.

It takes a lot of tedious work to get on that first page, so let’s have a quick look at how SEO (Search Engine Optimisation) is still the number one way to increase the right traffic to your site, which eventually can turn that traffic into customers.

Long-tail keywords

Depending on your business, you’ll want to find the right words or phrases people will use when searching. So, say you sell sneakers; a keyword would be sneakers. But that’s also a keyword for everyone else selling them. In fact, there are around 1,890,000,000 searches that will come up. Actually, you need long-tail keywords. Let’s try women’s sneakers: 1,020,000,000. Still too many, but a bit better. Let’s narrow that down further: women sneakers bad knees. This has around 21,700,700 searches. Nevertheless, traffic by itself will not increase your clientele; you need the right traffic.

SEO improvements

Content

Search engines want comprehensive, high-quality content to rank you. Websites that focus on one single niche do much better than websites that are all over the place, meaning your site needs to be thorough in its content which is related to your business. Content and comprehensive SEO can make or break the trust people will put in you in being knowledgeable not just about your product but also about your niche. You want to put content that they understand and that speaks to them. Search engines will take into consideration the length of your posts, regular updates on your site, and internal links. If unsure of anything regarding what type of content you can focus on, you can always consult professionals and get a tip or two just to be sure.
Optimize Title Tags and Meta-descriptions

Forgetting or omitting the keyword(s) in either one of these will not get you clients simply because they won’t click on something that doesn’t have their search keyword in it. SEO helps you optimize those and all major pages of your site, including content, images, and videos. There are other things that go into SEO to make your site rank high. Going back to the example of sneakers, just writing sneakers in every other line isn’t going to get you more clicks. You need proper SEO practices if you want to be on that first page of search engines and get more clients and customers.

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