SEO Ranking Signal – Use VPS or Dedicated Server over Share Hosts


I believe this has been asked many times and different people have different opinions. The question is, do the websites hosted on their own (VPS or dedicated server) rank higher than others (e.g. shared server).

The answer is yes and no. No in most cases. Many websites can live pretty well with each other on the same server (same IP). At any time, there is no huge traffic to one site that will affect the performance of other websites. However, if, there is a website that is in dispute with the contents (e.g. adult related), then there is a possibility that this will affect the SEO for other websites on the same server.

In fact, it doesn’t have to be on the same server. The word ‘server’ actually means IP address. As many search engines will block or give lower scores to the websites that share the same IP address. If you don’t have budget to offer the VPS (Virtual Private Server) or dedicated server (even more expensive), at least purchase a dedicated IP for your own website, which is worth it.

reverse-ip-domain-check SEO Ranking Signal - Use VPS or Dedicated Server over Share Hosts internet SEO webhosting

Reverse IP Domain Check

There are many online pages (Reverse IP domain checks) that can check how many websites/blogs are on the same IP address (server). It might surprise you that there are indeed many (sometimes over 1000) websites that live with yours. Imaging one of them has gone really bad one day, then it is not difficult to understand that all these websites under the same roof are not welcomed by search engines.

Sharing hosting also brings other problem. Many web hosting company will ban your website if your website uses too much resources (CPU, hardisk), even it is out of your control (e.g. normal traffic).

Get your own IP, or even better VPS/Dedicated Server. Control your web experience. As a result, I believe in the near future, the search engines will consider this as a ranking signal and favour websites with their own dedicated IPs.

The performance (page loading speed) is usually faster on VPS or dedicated server than those on the shared servers, which directly affects the SEO score. Search engines favour faster websites.

The following shows an example of google search results, that place 2 SSL websites at the top.

helloacm-https-search-results SEO Ranking Signal - Use VPS or Dedicated Server over Share Hosts internet SEO webhosting

Search engine ranks higher for SSL

–EOF (The Ultimate Computing & Technology Blog) —

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