Utilising The Best API for Your Niche

With so many different API’s available, how do you know which one will provide the best functionality for your website? Below is a quick quite to the best API’s available for specific types of website:

E commerce stores are becoming big business, by utilizing the best SEO techniques they can reach their biggest markets very quickly. But with so many developers bringing out eCommerce API’s much as Moltin and ElasticPath, it is difficult to know which one will be the most suitable. The shopify platform is one of the most well recognized and offers to work with a multitude of platforms such as web apps, CMS or any other third party software to create an easy and secure checkout option for your site/app.

Social proof API’s are perfect for blog sites, as the majority of bloggers are now heavily relying on social media to promote themselves as this has proved to be a very effective method of self-promotion. There are a number of API’s available which link your social media and blog together, for example the Twitter API was launched to allow users to show recent twitter comments on specific blog posts. Facebook also have a range of API’s such as the Public Feed API which provides a stream of user status updates as they are posted online.

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With online gaming becoming as prominent as it has done, a number of gaming companies have released API’s. GamingSoft released their Games API Integration allowing users on a different platform to transfer integrate their system with GamingSoft’s to support multiple currencies and all target markets. Evolution Gaming have also released a gaming API, offering users fundamentally the same service but on a different platform. Spin Palace for example, uses Microgaming’s API, further details about Micro Gaming and their products can be found on their websites.

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Many news sites are also using API’s to reach out to more readers, the BBC for example has a variety of API’s for programmers to use to make their content more appealing to readers. API’s such as /Music which provides linking data around an artist played on the BBC provide more on page information to the reader, therefore reducing your bounce rate and creating additional and relevant content for your readers to enjoy.

In conclusion, API’s are becoming increasingly important for example, as Google algorithm updates continue to penalize websites for lack of content by merely adding a news API to your page, you have created additional content without doing any work, API’s can also go a long way into improving your SEO as they create a more streamlined process for payments and products, reducing the number of indexed pages by Google as well as providing relevant information and links in regards to your content.

–EOF (The Ultimate Computing & Technology Blog) —