mobile-shopping
Globally more and more people are surfing the Internet with the help of smartphones and tablets. The percentage of such visitors are consistently going up. It is time that websites also pay attention to such visitors. Slowly but steadily, the web designing industry is opting for mobile friendly website design. The advantages of having a mobile-friendly website are plenty. It is not just impacting the corporate websites but even the smaller blogs and niche websites.
WordPress is the most popular content management system in the world, and it has made it easier for developers to create a mobile friendly WordPress site. Before you opt for a mobile-friendly design for your website, it is essential to understand why it is necessary.
We will now highlight a few reasons why mobile friendly WordPress design is vital.
Cater to the bulk of the traffic
It is a widely known fact that more than 50% of the visitors these days use smartphones and tablets to surf the internet. If your website/landing page is not responsive, you will not be able to convert these visitors. It can be a massive problem as you can leave as much as 50% on the table.
If your website is not responsive, the visitors using smartphones and tablets will not be able to view your site accurately. As a result, it will be tough for you to convert those visitors. Also, you will not be able to retain those visitors as well. Your visitor count will gradually move downwards which can be detrimental for your business. That is why, when you want to cater to the bulk of the traffic, it is essential to have a responsive WordPress design.
Higher rankings
Google these days uses mobile first rankings. If your site/landing page does not rank in the mobile search engines, it will not rank in the desktop search engine either. If your website/page is not responsive, it will never rank in the mobile search engines. Once that happens, it will be too difficult for you to gain any traffic.
The best solution to this problem is to make your website entirely responsive. When that happens, automatically over a period your rankings in the mobile search engines will improve. Once they improve on the mobile search engines, it will improve in the desktop as well. As a result, the amount of traffic which you will gain from the longtail keywords will be on the higher side. It will allow you to utilize the natural authority to increase more traffic. When you gain more traffic with the help of natural authority, you can quickly establish a proper business online. You need to have a responsive website to ensure that you rank in the search engines.
More credibility
When someone tries to visit your website, and they are not able to see it precisely, it reduces your credibility. The problem is that when that happens, you might not just lose visitors but also credibility. You never want influencers visiting your website to see it in an unprofessional layout. That is why it is always essential to have a proper responsive site.
In most of the cases, when someone hears about your website for the first time, they often try to visit it right away. The gadget of choice usually is a portable device like a smartphone or tablet. The best way to ensure that new visitors have proper access to your website is to ensure that the site is fully responsive. Only when that is the case, you can be sure that you will not face any loss of visitors and credibility.
Industry Standards
The web designing industry is moving towards a responsive website design. If your website is not responsive, the site is not as per the industry standards. It will not allow you to gain immense popularity. You will always lag behind the competition. Most of your competitors have already understood the need for a responsive website. As a result, they might have already opted for a responsive layout. If you do not do the same, your site will be lagging significantly.
When your website departs from the industry standards, not only you will not lose to your competitors, but also you will lose rankings in search engines. You will suffer from every point of view. That is why it is important to always go as per the industry standards. Many web design companies are already including it in their packages. You don’t need to ask for a mobile responsive website design separately. You have to go with the leading web designers to get the entire package. If you’re not sure about such web designers, you can go with thewebshop.net.au. They create professional websites which are responsive as well. When you choose an industry leading web design company, there are no trial and error. You can quickly get a responsive website designed for your business.
Easy to reach customers
Most of the customers are impulsive. When they hear about your website and visit the site, if it is not responsive, they will leave the site immediately. The retainment percentage of such visitors is on the lower side. They will not revisit your website from the computer. Besides, you get one chance to make a good impression. If you do not create a good impression on the first visit, most of the visitors will not visit your website ever again. That is why it is crucial for you to leave a proper impression on the customers.
As we stated above, a very high percentage of the total customers use their smartphones and tablets these days. These are easy pickings for any new website. You can quickly increase the visitor count for your site when you have a mobile-friendly website.
Higher conversion rate
Contrary to popular belief, mobile visitors convert better if you can present a proper website in front of them, you can quickly increase your earnings per visitor with the help of a responsive website. If it is not responsive enough, they will not even be able to see the site properly. That is why the conversion rate will be zero.
The reasons why mobile visitors convert at a higher percentage are:
Impulsive buying
Mobile visitors are spontaneous. They already have the payment information saved in their smartphones and portable devices. That is why, if they want to buy anything they will be able to do so right away. It is one of the main reasons why the conversion rate is higher for mobile visitors.
Uninterrupted access
Smartphones and tablets are often carried by the visitors wherever they go. That is why, if they want to research about your product or service, they can do so right away. When they study your products or services, it will be easier for them to make the buying decision right away.
Spending more time online
Amount of time which mobile visitors spend online is increasing consistently. The website owners now have a greater chance of converting them. The more time they spend online, the easier it will be to convert them. It is another reason why you should always opt for a responsive website.
So, the reasons why mobile audience converts at a higher percentage are plenty. These reasons make it imperative that you opt for a mobile-friendly WordPress website rather than the normal one.
Low Bounce rate
If your website is not responsive, the visitors coming from the search engines will press the back button and go back to the search engine. When that happens, the bounce rate will be on the higher side. Bounce rate has a direct impact on the ranking of your website. Even if you manage to reduce the bounce rate of your site by a couple of percentage points, you could improve your rankings drastically. It can increase your revenue by 20% to 30%.
When a visitor visits your responsive website from their smartphone, the site will be perfect for them. The design, as well as the content, will be easily accessible. The navigation options will be functional. As long as you can present accurate information, there is no need for them to go back to the search engines. You can even display relevant posts and landing pages which will help you lower the bounce rate. When you reduce the bounce rate, the search engine rankings will be automatically improved. In such a case, it will be effortless for you to enhance your revenue.
Low bandwidth requirement
During the 3G era, the speed of the Internet was on the slower side. That is why, when you speak about mobile-friendly WordPress sites, they use very little bandwidth. The minimalistic design ensures that you can open up the website on slower connections as well. In recent times, the faster connections have become widely available. However, the responsive website design is still minimalistic. That is why; it is easier to open such websites from portable devices.
On the flipside, for the Webmasters, there is an additional advantage. The websites use little bandwidth even when a large number of users are accessing your site. As a result, it is cost effective to have a mobile responsive website. It will load the elements as and when needed. When a visitor visits your site, the entire homepage or the whole page will not load itself. Only the minimalistic portions will load. As a result, the amount of bandwidth needed for keeping a website operational is on the lower side.
Easy to gain traction on social media
Most of the users who use social media on a daily basis use their smartphones. There are various social media networks which have a large mobile audience like:
If your website is not responsive enough, the social shares which you will get will not gain a lot of traction. That is because; the site is not syndicated across the content feed of most of the social media users. These days, social media is a significant source of traffic for most of the websites. If your site is not responsive, you will miss out on this traffic.
Social shares play an essential role in ranking your website as well. Eventually, your competitors will have an edge over you if your site is not responsive. With the amount of time people spending on social media increasing day by day, it is imperative that you use this as a source of traffic. You can however only do so when your website is responsive as most of the users on social media use tablets and smartphones to browse.
Easy to get repeat visitors
Pop-up advertising is becoming more and more common. Pop-up advertising involves notifying the user about a new post or the product with the help of an alert on their smartphones. It is available on desktop as well, but the alert on desktop vanishes after a few seconds. On the smartphone or tablet, it remains in the notification bar until the user clears or views the pop-up.
You can send a pop-up alert to a visitor as many times as you want. It will help you gain instant visitors whenever you publish a new post or introduce a new product. You can, however, make the users subscribe to pop-up advertising from their smartphones only when you have a responsive website. Otherwise, no user will be interested in getting notifications for your site. If you want to get repeat visitors, it is essential to make the users subscribe to the notifications from their smartphones. Only a satisfied user will subscribe to notifications on your website. Thus, it is essential to have a responsive website so that you can get returning visitors to your site.
Easy to connect with the visitors
When your visitors are browsing your website through the smartphone, you can give them the option to call your support department. Once you get the leads through the call, it is easier to convert them. You can get more information from the leads through the call. It can however only happen when you detect that the visitor is browsing your website through the smartphone. Responsive web design allows you to identify the gadget which the user is using to navigate your site.
You can then send them a prompt to call your support department for any questions and queries. Once you converse with them on the call, it is easier to make them enter into the sales funnel. When that happens, you can easily convert them. The entire operation is only possible if your website is responsive.
So, there are plenty of reasons why you should opt for a responsive website design rather than a traditional one. It will allow you to gain an edge over the competition. At the same point in time, the revenue which you make per visitor will also go up dramatically. It is time you move as per the trends and opt for a fully responsive website design.
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